The Local Word

New Google Local Ads for Franchises

Why Social Places recommends Google Local Ads for franchises If you’re a franchised business, deciding on where and how to spend your media budget can be challenging. With an array of platforms and media targeting options it’s important to remember to have a...

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Essential Marketing during COVID-19

Since the outbreak of Covid-19 and the introduction of lockdown, only essential businesses have been able to operate under certain guidelines and only at certain times. With this in mind and new industries now able to open up, large-scale advertising is not as...

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Key findings from the SA Annual Online Review Survey 2020

Key findings from the SA Annual Online Review Survey 2020

Social Places has released its first Annual Online Review Survey results, which show that South African consumers are well up to speed with their international counterparts regarding online reviews and local messaging. The report underscores how increasingly important...

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How AI is helping brands manage their online reputation

How AI is helping brands manage their online reputation

We breakdown how AI helps online brand management The use of artificial intelligence (AI) and machine learning is on the rise, but it's important to know which reputation management processes should and shouldn't be automated. AI, using natural language processing...

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Seven Huge Digital Marketing Trends In 2020

Seven Huge Digital Marketing Trends In 2020

The seven key trends that will define digital marketing in 2020 New tech tools take hold and consumer behaviour moves ever faster towards instant communication and results. Ashleigh Wainstein, director of Mar-Tech firm, Social Places, says seven key trends will define...

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How online reviews are shaping buyer decision-making

How online reviews are shaping buyer decision-making

How your business can engage effectively with online reviews An effective strategy for responding to online reviews is good for business and can help companies enhance their reputation and improve operations. Consumers are increasingly using online reviews as their...

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