The Local Word
New Google Local Ads for Franchises
Why Social Places recommends Google Local Ads for franchises If you’re a franchised business, deciding on where and how to spend your media budget can be challenging. With an array of platforms and media targeting options it’s important to remember to have a...
Social Places releases AI early-warning system for Coronavirus sentiment and online reviews
Leading MarTech company, Social Places, who drive the use of consumer review management, reputation management and location-based marketing has expedited the functionality of their artificial intelligence feature to go live with the "Red Flagging" of any urgent topics...
Essential Marketing during COVID-19
Since the outbreak of Covid-19 and the introduction of lockdown, only essential businesses have been able to operate under certain guidelines and only at certain times. With this in mind and new industries now able to open up, large-scale advertising is not as...
Why the customer review is so important for your small business
Ever wanted to leave an online review on a business you recently used but hesitated? Well, this survey reveals just how valuable your opinion is. The annual online review survey results, released on Thursday by marketing technology firm Social Places, uncovered that...
Key findings from the SA Annual Online Review Survey 2020
Social Places has released its first Annual Online Review Survey results, which show that South African consumers are well up to speed with their international counterparts regarding online reviews and local messaging. The report underscores how increasingly important...
How AI is helping brands manage their online reputation
We breakdown how AI helps online brand management The use of artificial intelligence (AI) and machine learning is on the rise, but it's important to know which reputation management processes should and shouldn't be automated. AI, using natural language processing...
Seven Huge Digital Marketing Trends In 2020
The seven key trends that will define digital marketing in 2020 New tech tools take hold and consumer behaviour moves ever faster towards instant communication and results. Ashleigh Wainstein, director of Mar-Tech firm, Social Places, says seven key trends will define...
How online reviews are shaping buyer decision-making
How your business can engage effectively with online reviews An effective strategy for responding to online reviews is good for business and can help companies enhance their reputation and improve operations. Consumers are increasingly using online reviews as their...
Fast-growing SA martech firm eyes further international expansion
Increased demand for data-driven location-based marketing spurs triple-digit growth for Social Places, a self-funded SA martech success story. Marketers are under increased pressure to drive business growth, particularly in a challenging economic environment –...
Franchises reap the rewards of tech-enabled local marketing strategies
Technology-enabled local marketing strategies help leading franchises grow at a rate three times faster than competitors. One of the great challenges facing franchise businesses is to maintain their group brand identity while enabling local marketing strategies at...