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The Local Word
Apple Maps Is About to Open a Paid Advertising Channel: What Multi-Location Brands Need to Prepare For
Apple Maps is becoming a paid advertising channel, and most multi-location brands are not ready. Apple launched Apple Business on April 14, 2026, and confirmed that paid placements will arrive in the US and Canada soon. For brands managing dozens or hundreds of...
The Openness Signal: Trading Hours Are Now a Top-5 Local Ranking Factor
Why Your Trading Hours Are a Top Ranking Factor (and where Multi-Location Brands Are Leaking Visibility) Two identical coffee shops, two blocks apart. Same menu, same 4.6-star rating, same exterior photos. At 8:14pm on a Tuesday, one of them shows up in the Map...
Tech Update: A Smarter Social Comments Experience
Tech Update: Social Comments UI Update Great news for multi-location ops teams. We have rolled out a fresh, rebuilt Social Comments experience inside the Social Places dashboard, and it is designed to make managing comments across dozens of stores and every...











































Social
Easily Manage Localized Content Across Hundreds or Thousands of Listings
- Store logos, artwork, mailer templates, and more in the Asset Bank
- Pre-Approved Content
- Content Scheduling & Approval Workflows
- Collaborate Between Stakeholders
- Brand & Store Reporting
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