The Local Word
How AI is helping brands manage their online reputation
We breakdown how AI helps online brand management The use of artificial intelligence (AI) and machine learning is on the rise, but it's important to know which reputation management processes should and shouldn't be automated. AI, using natural language processing...
Seven Huge Digital Marketing Trends In 2020
The seven key trends that will define digital marketing in 2020 New tech tools take hold and consumer behaviour moves ever faster towards instant communication and results. Ashleigh Wainstein, director of Mar-Tech firm, Social Places, says seven key trends will define...
How online reviews are shaping buyer decision-making
How your business can engage effectively with online reviews An effective strategy for responding to online reviews is good for business and can help companies enhance their reputation and improve operations. Consumers are increasingly using online reviews as their...
Fast-growing SA martech firm eyes further international expansion
Increased demand for data-driven location-based marketing spurs triple-digit growth for Social Places, a self-funded SA martech success story. Marketers are under increased pressure to drive business growth, particularly in a challenging economic environment –...
Franchises reap the rewards of tech-enabled local marketing strategies
Technology-enabled local marketing strategies help leading franchises grow at a rate three times faster than competitors. One of the great challenges facing franchise businesses is to maintain their group brand identity while enabling local marketing strategies at...
Transforming the Restaurant Landscape in South Africa
Booking software that is changing the game The restaurant industry is highly competitive, so unless you have a star chef or a novel cuisine, chances are you will experience some trouble standing out from the crowd. Not only is the industry highly competitive, but you...
Facebook Helps Place Parent-Child Setup for Franchises
Social Places offer Facebook Business Manager solutions for Franchises The lowdown on Facebook Parent Child Architecture and what it means for your business. Do you own a multi-location business or franchise? Do you struggle to keep track of your location listings...
Waze Ads: Where This Community-Driven App Can Take Your Business
Your business possibilities with Waze Ads Navigation devices are a dime a dozen these days, so what sets Waze apart? Well, not only is Waze the world’s largest community-based navigation app but it also allows businesses to set up branded pins that appear on the...
The Importance of Reviews and Online Reputation
When last did you dine at a new restaurant without checking it’s online rating? OR book a hotel? OR enlist a service? We’re guessing you really had to think about it. Reviews are the new word of mouth and according to the Bright Local ‘2016 Local Consumer Review...