Carri-Ann Lyon
Paid Media Specialist
Carri-Ann is a paid media specialist at Social Places, working with multi-location and franchise brands to turn local advertising into measurable results. She focuses on the numbers that help franchisees see the case for buying in: footfall, multi-channel reporting, and campaign performance that ties back to real store visits, while keeping across new platforms, product launches and shifts in the ad space as they happen. She writes about paid media in a local marketing context, covering campaign performance and reporting, industry trends and new platform capabilities, and the design decisions behind the creative that makes a campaign work across dozens or hundreds of locations at once.
Articles by Carri-Ann Lyon
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Siri Now Runs on Gemini. When a Customer Asks Out Loud, Only One Location Gets Named.
Siri now runs on Google's Gemini. Voice search returns one recommendation, not a list. Here is what multi-location brands must do to be the location it names.
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The GEO Trap: Why Buying Your Way Into AI Overviews Could Sink Every Location
Google now treats bought or manipulated brand mentions in AI Overviews like paid links. For multi-location brands, the risk is amplified across every location.
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Microsoft Copilot Is Answering Your Customers' Location Queries. Most Brands Aren't in the Answer.
Microsoft Copilot draws local business data from Bing Places. Multi-location brands that ignore Bing Places are invisible to millions of local queries.
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Google Preferred Sources Now Shape AI Overviews: What It Means for Your Locations
Google Preferred Sources now extends into AI Overviews and AI Mode. Here is what it means for multi-location brands and how to get your regulars to opt in.
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Google Now Calls Local Businesses for Your Customers. Most Multi-Location Brands Will Miss the Call.
Google's AI now calls local businesses on behalf of customers. Here's what multi-location brands must fix before agentic booking expands this summer.
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Google Knows Who Your Customers Are. What the Personal Intelligence Era Means for Multi-Location Local Search.
Google's Personal Intelligence in AI Mode now personalises local results using Gmail and Photos. Here's what multi-location brands need to do to win.