Carri-Ann Lyon
Paid Media Specialist
Carri-Ann is a paid media specialist at Social Places, working with multi-location and franchise brands to turn local advertising into measurable results. She focuses on the numbers that help franchisees see the case for buying in: footfall, multi-channel reporting, and campaign performance that ties back to real store visits, while keeping across new platforms, product launches and shifts in the ad space as they happen. She writes about paid media in a local marketing context, covering campaign performance and reporting, industry trends and new platform capabilities, and the design decisions behind the creative that makes a campaign work across dozens or hundreds of locations at once.
