The Local Word
Fast-growing SA martech firm eyes further international expansion
Increased demand for data-driven location-based marketing spurs triple-digit growth for Social Places, a self-funded SA martech success story. Marketers are under increased pressure to drive...
Franchises reap the rewards of tech-enabled local marketing strategies
Technology-enabled local marketing strategies help leading franchises grow at a rate three times faster than competitors. One of the great challenges facing franchise businesses is to maintain their...
Transforming the Restaurant Landscape in South Africa
Booking software that is changing the game The restaurant industry is highly competitive, so unless you have a star chef or a novel cuisine, chances are you will experience some trouble standing out...
Facebook Helps Place Parent-Child Setup for Franchises
Social Places offer Facebook Business Manager solutions for Franchises The lowdown on Facebook Parent Child Architecture and what it means for your business. Do you own a multi-location business or...
Waze Ads: Where This Community-Driven App Can Take Your Business
Your business possibilities with Waze Ads Navigation devices are a dime a dozen these days, so what sets Waze apart? Well, not only is Waze the world’s largest community-based navigation app but...
The Importance of Reviews and Online Reputation
When last did you dine at a new restaurant without checking it’s online rating? OR book a hotel? OR enlist a service? We’re guessing you really had to think about it. Reviews are the new word of...