Ashleigh Wainstein
Co-Founder and Director of Client Services
Ashleigh Wainstein co-founded Social Places and is Director of Client Services, where she leads the Customer Success team responsible for helping large enterprise brands implement and get the most from their services, strategies and software. Her team helps brands stay ahead of changes across local marketing, search, reputation, listings, social and AI visibility, while giving both local teams and head office the tools and visibility to execute effectively at scale. Ashleigh writes about industry best practice, emerging trends and the operational reality of scale, with a particular focus on how brands can navigate the evolving local search landscape and bridge the gap between head office strategy and local execution.
Articles by Ashleigh Wainstein
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Your Review Strategy Ends at Google. Your Customers Have Moved On.
Apple Business launched in April 2026 and Bing Places moved to Copilot's doorstep. Neither runs on reviews. Here is what that changes for multi-location reputation.
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AI Search Has a Shortlist. Most of Your Locations Aren't On It.
AI search recommends roughly one local business in a hundred. For multi-location brands the gap isn't knowledge, it's running the work across every location.
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What 250 Locations Taught Us About Getting Cited by Google AI Overviews and ChatGPT
Google AI Overviews and ChatGPT already cite local pages on non-branded queries. Across 250+ locations, five characteristics separate cited pages from invisible ones.
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Do You Need a New AI Search Strategy?
AI search is reshaping local discovery, but the fundamentals haven't changed. See why managed brands win and the six inputs to focus on for AI visibility.
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Franchisees Don't Buy a Marketing Job: Franchise Local Marketing and AI Search Visibility
Franchise brands lose AI search visibility when local content depends on franchisees who never wanted to be marketers. The fix is a managed service model.
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AI Gap: 98.8% of Franchise Locations Need Better AI Visibility
Only 1.2% of franchise locations get recommended by ChatGPT. Learn what AI uses to surface locations and how multi-location brands can improve visibility.
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Google Review Removals in 2025: What Happened to Your Stars?
Google removed a number of business reviews in late 2025. Learn what caused the Google reviews and star ratings to disappear, and how to protect yours.