Ashleigh Wainstein
Head of Client Services
Full bio coming soon.
Articles by Ashleigh Wainstein
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What Agencies Actually Need From Review Management Software (And Why It Is Harder Than It Looks)
Multi-platform review management for agencies is harder than any software demo suggests. Here is what the real problems are and what to actually look for.
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Franchisees Don't Buy a Marketing Job: Franchise Local Marketing and AI Search Visibility
Franchise brands lose AI search visibility when local content depends on franchisees who never wanted to be marketers. The fix is a managed service model.
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What 250 Locations Taught Us About Getting Cited by Google AI Overviews and ChatGPT
Google AI Overviews and ChatGPT already cite local pages on non-branded queries. Across 250+ locations, five characteristics separate cited pages from invisible ones.
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Why 9 Directories Beat 36: The Citation Strategy Data From a 250-Location QSR Migration
A 250-location migration shows why citation quality beats volume in 2026. Nine well-chosen platforms outperform 36, and 27 long-tail directories added nothing.
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Why Multi-Location Brands Are Starting to Outrank Sector Specialists With Product-Level Local Pages
How multi-location brands use product-level local pages to outrank sector specialists in Google and AI search — a dedicated page per store, per product.
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Do You Need a New AI Search Strategy?
AI search is reshaping local discovery, but the fundamentals haven't changed. See why managed brands win and the six inputs to focus on for AI visibility.
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AI Gap: 98.8% of Franchise Locations Need Better AI Visibility
Only 1.2% of franchise locations get recommended by ChatGPT. Learn what AI uses to surface locations and how multi-location brands can improve visibility.
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Google Review Removals in 2025: What Happened to Your Stars?
Google removed a number of business reviews in late 2025. Learn what caused the Google reviews and star ratings to disappear, and how to protect yours.