Boost Your Online Visibility: How to Rank Higher on Google Searches
When attempting to find a business while you’re on the go, it all starts with a quick search on your phone, right? In fact, “near me” searches have increased by over 200% in the past two years, highlighting the growing importance of local search optimization.
As a business owner, you understand the value of attracting new customers and driving sales. However, with the ever-evolving search engine algorithms and local SEO best practices, it can be challenging to keep up. So how do you rise above the competition and land at the top of those local searches?
From inaccurate information to missed opportunities, Social Places can help you identify these critical points:
Avoiding Review Radio Silence:
Not responding to reviews, good or bad, hurts your ranking. Respond promptly and professionally to build trust with potential customers.
Not responding to reviews, good or bad, hurts your ranking. Respond promptly and professionally to build trust with potential customers.
Inaccurate Name, Address, Phone number, and Website (NAPW) data. This confuses search engines and could be harmful to organic ranking factors like pages/titles Ensure your information is consistent across all platforms.
Uh Oh – An Unverified Google Profile:
A missing or unverified Google My Business profile is a missed opportunity, and a rather big mistake. In order to build trust and credibility with Google as well as boost SEO, your Google Business Listing needs constant monitoring and management.
Those Duplicate Listing Dilemmas:
Having multiple listings for your business can also confuse search engines. For local businesses to be seen in search results (SERPs), Google uses specific guidelines to manage duplicates, including how local listings are displayed.
Keyword Chaos:
Keyword stuffing is a thing of the past. In the world of SEO, keyword stuffing is the equivalent of that shouting match. It is the practice of unnaturally cramming your content with keywords in a desperate attempt to rank higher on search engines. Focus on creating informative content that naturally incorporates relevant keywords.
Directory Do-Don’ts – Violation Guidelines:
Violating directory guidelines can get your listing hidden. Avoid invalid addresses, multiple listings, and keyword stuffing to ensure you comply with directory guidelines and maintain visibility.
How can Social Places help you navigate the ever-changing world of Search?
By partnering with us, you can avoid all of above common SEO mistakes so that you can focus on what you do best. We can ensure that your information is accurate, reviews are professionally managed, and all listings have regular health checks so that they stay optimized for visibility so that you can attract more customers and drive business growth.
