Quinton McHaffie
Co-Founder & Global Head of Growth
Quinton McHaffie started his first business trading and selling comic books in his community. It taught him the thing that still drives everything he does today: people do not buy products, they buy connection. That belief became the foundation of Social Places, the AI-powered MarTech platform he co-founded with Ashleigh Wainstein in 2013, which today powers 700+ global brands across 80,000+ communities. As Global Head of Growth he spends his days talking to multi-location brands about what is changing in local search, from listings and reviews to AI assistants answering the questions customers used to type into Google, and he writes from that front line. A neurodivergence advocate, he believes the best innovations are built by people who think differently and finish what they start.
Articles by Quinton McHaffie
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Google Now Rejects Bilingual Business Names. For Multi-Location Brands, That Is Not One Listing. It Is All of Them.
Google now bans repeated bilingual and dual-script business names, even on storefront signage. What multi-location brands must audit across every location now.
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One Restricted Google Account Can Suspend Every Location You Manage
A restricted Google account suspends every Business Profile it manages. How multi-location brands spot it, appeal in the right order, and prevent it.
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Google Business Profile Is Sending You Visits You Can't See. Here's How Multi-Location Brands Track Them.
Google Business Profile traffic gets buried in "Direct" and "Organic" in GA4. Here is how multi-location brands tag, track and prove GBP-driven visits at scale.