All conversations.
One smarter inbox.
Smarter filters. AI detection. One inbox.
Everything your team needs to respond faster, across every location.
Social Comments is built around the way customer service teams actually work. Filter smarter, respond faster, and keep every conversation accountable across Facebook, Instagram, Google, LinkedIn, and X, all from one inbox.
One inbox.
Every conversation.
Social Comments brings every comment into one place across Facebook, Instagram, Google, LinkedIn, and X. Filter by platform, store, or priority and respond without switching tabs.
Quick filters front and centre
Pivot instantly to the view you need: pending comments, priority level, platform, store, or date range. Sort by newest or oldest comment so your team always starts in the right place. Replies happen inline. Fewer clicks, faster responses.
AI sentiment and red flag detection
Every comment is automatically categorised. Your brand defines its own red flag categories. When a red flag lands, escalate directly to the right person without leaving the dashboard.
Case owners for team accountability
Assign any thread to a teammate. Mark it resolved. If a new reply comes in, it reappears automatically. One inbox, many locations, full visibility.
Get to what matters in one click
Filter by platform, store, post status, priority, or any combination and stay there while you work. Choose to sort by newest or oldest comment first, so your team can work from the top of the queue or catch up on older threads without scrolling.
Inline replies mean your team never loses context switching between screens.
A cleaner interface, same powerful data
See the difference side by side. The rebuilt experience removes visual clutter while surfacing more of the right information, right when your team needs it.
The three-panel layout keeps the thread, the reply, and the activity log all visible at once.
Your brand defines what matters. AI finds it.
Define red flag categories specific to your industry and brand. Food safety, delivery issues, service complaints. Whatever your team needs to act on fast.
When a red flag is detected, escalate it directly to the right person without leaving the dashboard.
AI drafts it. Your team sends it.
AI Suggest writes the first draft of every reply based on the comment context and your brand tone. Your team reviews, edits, and sends. Still human where it counts.
Pair AI triage with AI Suggest and your team gets meaningful time back every week.
At scale, teams need two things: to see what matters, and to respond to it fast. Social Comments delivers both. A cleaner interface, smarter filters, and every action in one pane. Pair that with AI surfacing what matters before you even open the inbox, and AI Suggest writing the first draft, and your team gets meaningful time back every week.
Kayla Murray Operations Director, Social Places
Frequently asked questions
Which platforms does Social Comments cover?
Social Comments aggregates comments from Facebook, Instagram, Google, LinkedIn, and X into one inbox. You can filter, respond, and manage all of them without switching between platforms.
Can I reply to comments directly from the dashboard?
Yes. Replies are handled inline, so you stay in context without navigating away. You can also use AI Suggest to generate a first draft based on the comment and your brand tone, then edit before sending.
Can I sort by newest or oldest comment?
Yes. You can choose to sort your inbox by newest or oldest comment first. This means your team can either work through the latest activity or catch up on older threads that still need a response, depending on how you prefer to triage.
How does AI red flag detection work?
Your brand defines the red flag categories that matter most to you, whether that is food safety, delivery complaints, service issues, or anything else specific to your industry. AI automatically detects and categorises incoming comments against those criteria, and you can escalate flagged items directly to the relevant store manager without leaving the dashboard.
Can I assign comments to specific team members?
Yes. Any comment thread can be assigned to a teammate as a case. When a new reply comes in on a resolved thread, it automatically reappears in the queue. This gives your team full accountability without anything falling through the cracks.
Is Social Comments suitable for large franchise networks?
It is designed specifically for multi-location brands. You can filter by store, region, brand, or platform across your entire network from a single view. Role-based access means managers only see what is relevant to their locations.
How is Social Comments different from the CRM and Reviews module?
CRM and Reviews focuses on formal review platforms like Google and TripAdvisor. Social Comments handles the higher-volume, faster-paced world of comments on posts and pages, covering Facebook, Instagram, Google, LinkedIn, and X. Both sit within the Reputation suite and share the same case management and assignment features.