Briefs that arrive complete.
Collect campaign and location briefs through structured forms - so every request reaches the team complete, consistent and ready to action. No more back-and-forth.
Every request, complete first time.
Structured forms capture exactly what the team needs - deliverable, format, deadline and notes - so briefs arrive ready to action, not half-finished.
- Structured, no-back-and-forth briefs
- Required fields, consistent every time
- Attach references & assets
From request to done, tracked.
Each brief routes to the right team and moves through clear stages - submitted, in progress, delivered - so nothing stalls and everyone can see status.
- Route to the right team automatically
- Track status from request to done
- One view of every open brief
Everything in Briefing
Structured brief forms
Templates per request type with required fields.
Smart routing
Each brief reaches the right team automatically.
Status tracking
From submitted to delivered, in one view.
Attach references
Add assets and references so nothing is missing.
Stakeholder collaboration
Stores and head office aligned on every request.
Brief reporting
See volume, turnaround and what’s outstanding.
Cut the back-and-forth - briefs that arrive complete and ready to action.
Brief to done in four steps.
Open a brief
Pick a template for the request type.
Fill the form
Required fields keep it complete.
Route it
Goes to the right team automatically.
Track to done
Watch status through to delivery.
When every brief arrives complete and routes itself, work starts faster and nothing falls through the cracks between stores and head office.
"Briefs from stores used to be a guessing game - now they arrive complete and we just get on with it."
Questions, answered.
What is creative brief management software?
It’s a structured way to collect, route and track creative and marketing requests. Instead of briefs arriving by email or chat half-finished, Social Places captures them through structured forms so every request reaches the right team complete, consistent and ready to action.
What is a creative brief and what should it include?
A creative brief is a structured request for work - the deliverable, format, deadline, audience, references and any brand requirements. Our templates make those fields required, so briefs arrive with everything the team needs the first time.
How does Briefing reduce back-and-forth on requests?
Structured forms with required fields mean nothing essential is missing, so the team doesn’t have to chase details. Briefs arrive complete and ready to start - brands see up to 75% less back-and-forth.
Can I customise the brief forms?
Yes. Build templates per request type with the exact fields, required questions and file attachments your teams need - so every brief captures the right information for that kind of work.
How are briefs routed to the right team?
Each brief automatically routes to the right team or person based on the request type, so it lands with whoever owns that work without manual forwarding.
How do I track the status of a request?
Every brief moves through clear stages - submitted, in progress, delivered - with one view of every open request, who owns it and where it’s up to, so nothing stalls or gets lost.
Can stores and franchisees request work from head office?
Yes - that’s exactly who it’s built for. Stores and regions submit structured requests to head office or a central creative team, keeping briefs consistent and trackable across the whole network.
Can I attach references and assets to a brief?
Yes. Add reference files, links and assets directly to a brief so the team has everything in one place and nothing is missing when work begins.
What reporting do I get on briefs?
See volume, turnaround time and what’s outstanding across all requests - so you can spot bottlenecks and keep work moving, feeding into the suite’s reports.
Who is Briefing for?
Multi-location and franchise brands where stores or regions request work from head office or a central creative team and need consistent, complete, trackable briefs.
Briefing is better with the whole suite.
Buy a single module or run them all - under one login, one team and one bill.
Listings →
Sync every outlet across Google, Apple, Bing & social
Reputation →
Monitor & reply to reviews from one inbox
Social →
Local social management for every location
Ads →
Geo-targeted local ads for every store
Bookings →
Reservations & appointments via the locator
AI Reports & Insights →
One live report for every stakeholder
AI Visibility Soon →
Get cited by Google AI, ChatGPT & Perplexity
Store Locator →
Locator + an SEO page for every outlet
Local Boost →
Boost posts across every store page at once
Customer Feedback Forms →
Feedback forms across every touchpoint
Brand Listening →
Track mentions & share of voice in real time
Brief once. Get exactly what you need.
See how structured briefs and clear routing cut the back-and-forth between your stores and head office.