Social Places has released the stats from the 4th edition of our annual online Digital Marketing and Customer Journey Report

The collected stats provide a wider perspective on online consumer engagement in South Africa, Australia, and the US. They highlight the behavioral changes post-Covid and emphasize the importance of listings, social tools, and reviews to any business owner.

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Key Findings

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80,8% of consumers expect a business to respond to their negative review and 65,2% expect the response within 24 hours.

73.8% of consumers prefer to interact with a brand on a local level.

50,7% of users use Google up from 42,3%. Less consumers are using websites to find up to date info