Why Social Places recommends Google Local Ads for franchises
If youâ€™re a franchised business, deciding on where and how to spend your media budget can be challenging. With an array of platforms and media targeting options itâ€™s important to remember to have a strategy that not only creates brand awareness but also drives traffic to individual physical locations. Google has recently launched their new Google Local Ads and with 94% of consumers choosing Google over other mapping platforms, itâ€™s easy to see why the Social Places Media team strongly recommends using this ad type.
What Makes Google Local Ads so effective?
Google Local Ads are specifically aimed at multi-location businesses with the goal of driving more foot traffic to stores. This is achieved through a wide range of targeting options, including user device types, customer search queries/history and distance around location to name a few.
What are the benefits of Google Local Ads for multi-locations and franchised brands?
- Drive foot traffic by optimizing ads for local Call-To-Actions, such as navigation and calls.
- Reach customers across multiple channels including Google Search, Google Maps, Google Display, YouTube and more.
- Simple and easy to scale – fully automated solution which uses machine learning to optimize your bids, creative and ad placements.
- Get more calls, store visits and website traffic
- Relevance – ads are shown to users within 5km of a physical store
Local Ads campaigns showcase your business across Google, including new branded pins and Google Maps ads
Consumers have become hyper-local due to COVID, wanting to support their community more than ever. This was also found in the results of our recent Local Landscape Survey where 81% of participants said they prefer interacting with a business on a local level rather than the brand head office.
The Social Places Media Team can help make the most of these data driven local campaigns by providing in-depth reporting and analysis.
Enhance your Google strategy and get more foot traffic to your locations today!
For more information contact email@example.com
Social Places is a marketing technology agency that helps multi-location brands to manage their listings, reputation, reviews, ads, social and bookings at scale across multiple channels. Their clients include leading global franchise brands such as Massmart, McDonald’s, Spur Group & Pepkor