Social Places has released the stats from the 2nd edition of their annual online Local Landscape Survey

These stats offer insight into how South African consumers engage with businesses online, how their behaviour has changed due to COVID and if aspects such as listings, reviews or star ratings should matter if you’re a business owner.

Hint: They really do!

Download the full report

Key Findings

Complete the form above to get the full report. If you use or reproduce any stats from the survey please could you clearly reference Social Places and link back to this page

74.7% of consumers are searching for local businesses weekly (up from 55% in 2020), with 23.9% making daily searches

89.5% of consumers trust reviews as much as personal recommendations

55% of consumers are unlikely to choose a business with less than 4 stars

72.5% of customers prefer to make online bookings or reservations

53.1% of consumers would prefer to interact with a chatbot vs a call centre if it gave helpful results

Negative Covid-19 reviews make 88,9% of consumers less likely to visit the business