Local social, on brand, everywhere.
Plan and publish to every location’s social pages from one calendar - head office sets the brand posts, local teams add what’s relevant, and approvals keep it all on-brand.
Publish to all the platforms your customers use
Always the right, current creative.
One home for every approved logo, image and campaign asset - so local teams always post and print the latest, on-brand version. Local access, central control.
- Single source of brand truth
- Always the latest approved version
- Local access, central control
Head office and franchisees, on the same page.
Every post moves through a clear approval chain between franchisee and head office. Flag anything off-brand, send it back with a note, and collaborate right on the content - email back and forth or leave notes on the post itself, all in one thread.
- Multi-level approval chains, franchisee → head office
- Comment and leave notes directly on a post
- Flag off-brand content and request changes
- Email-style threads keep feedback in one place
See the whole month, every channel, at a glance.
Plan weeks ahead in one condensed view - every scheduled post across Facebook, Instagram, Google and LinkedIn, colour-coded by channel, for the whole network.
Boost top posts, geo-targeted, at scale.
Promote your best content across one location or hundreds at once - geo-targeted around each store - and keep spend in check with store and region wallets.
- Promote at scale across single or multiple locations
- Geo-target ad spend around each store
- Manage budgets easily with wallets
Everything in Social
Unlimited content scheduling
Dynamic copy with local variables for every location.
Approval workflows
Brand-safe content with multi-level approval chains.
Content calendar
One cross-platform calendar across every location.
Localised ads & promoted posts
Targeted Facebook ads with set budgets and permissions.
Asset bank
Pre-approved logos, images and templates in one place.
Stakeholder collaboration
Head office and local teams working in one flow.
Localised content is up to 3× more engaging than brand-level content.
Local social strategies achieve 3× the engagement rate of national brand campaigns - because content that speaks to each community always outperforms one-size-fits-all.
"Rollout across 600 sites was painless - every location live and consistent within weeks."
Questions, answered.
What is local social media management for multi-location brands?
It’s managing every outlet’s social pages - Facebook, Instagram and Google - from one place, so head office keeps the brand consistent while each location stays relevant to its own community. Social Places lets you plan, localise, approve and publish across hundreds of pages from a single calendar.
Which social networks can I publish to?
Facebook, Instagram and Google Posts across every connected location, with copy and assets localised per store - all scheduled from one cross-platform content calendar.
How do I manage social media for hundreds of locations from one place?
Plan national campaigns and local posts in the same flow, localise content per outlet automatically, route posts through approval, and publish everywhere on schedule. One calendar shows the whole month across every channel and location at a glance.
Can local teams and franchisees post, or only head office?
Both. Head office sets the brand posts and guardrails; local teams and franchisees add neighbourhood-relevant content. Approval rules decide what needs sign-off before it goes live.
How do social media approval workflows work between head office and franchisees?
Every post moves through a multi-level approval chain. Reviewers can flag anything off-brand, send it back with a note, and collaborate right on the content - email-style threads and notes left on the post keep all the feedback in one place before publishing.
How do I keep social content on-brand across every location?
Approval chains plus a central asset library keep everything consistent. Local teams always pull the latest approved logos, images and templates, and brand-critical posts route to the right approver, so nothing off-brand goes out.
What is a brand asset library and why does it matter?
It’s one secure home for every approved logo, image, video and template. Local teams always post and print the current, on-brand version - a single source of brand truth with local access and central control.
Can I schedule a month of social posts in advance?
Yes. The content calendar shows the whole month across Facebook, Instagram, Google and LinkedIn in one condensed, colour-coded view, so you can plan weeks ahead and see exactly what publishes when, on which channel, for every location.
Can I boost or promote posts across multiple locations at once?
Yes. Promote your best-performing posts across one location or hundreds at once, geo-targeted around each store, and manage budgets with store and region wallets. See the Local Ads page for the full paid-media toolkit.
Does localised social content actually perform better?
Yes - localised content is up to 3× more engaging than brand-level content, because it speaks to each store’s community while staying within brand guidelines.
How does social media help my local SEO and AI search visibility?
Active, consistent local social pages and Google Posts reinforce the signals search engines and AI assistants use to understand and recommend each location. Fresh, on-brand local content backs up your listings and reviews, making every outlet easier to find and more likely to be recommended.
What reporting do I get on social performance?
Track reach, engagement and top posts by location, region and brand - feeding into the suite’s AI Reports for plain-language insight across your whole estate.
Social is better with the whole suite.
Buy a single module or run them all - under one login, one team and one bill.
Listings →
Sync every outlet across Google, Apple, Bing & social
Reputation →
Monitor & reply to reviews from one inbox
Ads →
Geo-targeted local ads for every store
Bookings →
Reservations & appointments via the locator
My Hub →
One dashboard across the whole suite
AI Visibility Soon →
Get cited by Google AI, ChatGPT & Perplexity
Store Locator →
Locator + an SEO page for every outlet
Local Boost →
Boost posts across every store page at once
Customer Feedback Forms →
Feedback forms across every touchpoint
Brand Listening →
Track mentions & share of voice in real time
Briefing →
Capture & track creative briefs end to end
One brand. Every location. On schedule.
See how head office and local teams publish together - consistent, on-brand and effortless across every page.
