Brand listening

Hear every mention, not just the tags.

Track mentions and sentiment across the entire web and social - news, blogs, forums, review sites and every social platform - with real-time alerts, so you know what people say about your brand and every location, even when they don’t tag you.

app.socialplaces.io / brand-listening
Mentions · today+18 new
@foodie_jo · Instagram
"Obsessed with the new Rosebank ☕"
Positive
𝕏
@cityeats · X
"Sandton queue was long today"
Neutral
r
r/Joburg · Reddit
"Best flat white in Menlyn"
Positive
Mentions captured 98%

Monitors across

Google Facebook Instagram X TikTok LinkedIn Quora Reddit YouTube Pinterest
Mentions everywhere

Catch what people say about you.

Monitor mentions across review sites, social platforms and forums - tagged or not - so no conversation about your brand or locations slips past.

  • Mentions across web & social
  • Catches untagged conversations
  • Filter by brand, location & platform
Explore brand listening
Live mentions+18 today
Instagram
7 mentions today
Tracking
𝕏
X
4 mentions today
Tracking
r
Reddit & forums
3 mentions today
Tracking
Sentiment & themes

Spot issues before they spread.

Automatic sentiment and theme tracking surfaces what’s rising - a service issue, a viral favourite - and routes it to the right location team in real time.

  • Sentiment & theme tracking
  • Real-time alerts on spikes
  • Auto-route to the right team
Explore sentiment
Sentiment · 6 monthsAuto-generated
JFMAMJ
AI insightPositive sentiment up 12% - “new location” and “oat flat white” are driving the lift.
Competitor intelligence

Track competitors as closely as your own brand.

See your share of voice against the competition, benchmark sentiment, and spot the gaps - so you know exactly where you stand and where to win.

  • Share-of-voice dashboards vs competitors
  • Benchmark sentiment side by side
  • Spot gaps & opportunities to win the conversation
Explore competitor tracking
Share of voice · this monthYou lead
Your brand46%
Competitor A24%
Competitor B18%
Competitor C12%
Capabilities

Everything in Brand Listening

Real-time notifications

Alerts on mentions by sentiment or keyword across platforms.

Spike detection

Notified within 5 minutes when mentions surge beyond normal.

Competitor analysis

Share-of-voice dashboards and competitor sentiment benchmarking.

Hashtag & influencer tracking

Spot trending topics and collaboration opportunities.

Untagged mentions

Catch conversations even when you’re not tagged.

Reporting & analysis

Sentiment and theme trends over time.

Notified within 5 minutes when conversation about your brand spikes.

The proof
Know it first. Act on it fast.
98%
of mentions captured

The conversation about your brand happens whether you’re tagged or not. Brand Listening makes sure you hear all of it.

Google
4.9
Facebook
5.0
G2
4.7
Capterra
4.9

"We catch issues on social before they hit our reviews - and we know which locations people love."

SK
Sarah Khan
Regional Manager
FAQs

Questions, answered.

What is social listening and brand monitoring?

Social listening (or brand monitoring) means tracking everywhere your brand is talked about online - across social media, news, blogs, forums and review sites - then analysing the sentiment and themes. Social Places monitors it all in real time, so you know what people say about your brand and every location, even when they don’t tag you.

Which platforms and sources do you monitor?

The whole web and social: Google, Facebook, Instagram, X, TikTok, LinkedIn, Quora, Reddit, YouTube and Pinterest, plus news sites, blogs, forums and review sites - so no conversation about your brand slips through.

How do I track mentions of my brand online?

Set the brands, locations and keywords you want to watch, and we capture every matching mention in real time - tagged or not - with alerts to your inbox and one place to read, filter and respond.

Do you offer real-time alerts when something spikes?

Yes. You’re notified within 5 minutes when mentions surge beyond normal levels, so you can act on a viral moment - or a brewing issue - before it spreads.

How does sentiment analysis work?

Every mention is automatically classified by sentiment (positive, neutral, negative) and theme, so you can see what’s driving the conversation up or down, by brand and by location, and track how it trends over time.

Can I track my competitors and share of voice?

Yes. Track competitors as closely as your own brand - see your share of voice against them, benchmark sentiment side by side, and spot the gaps and opportunities to win the conversation.

Can you track hashtags and find influencers?

Yes. Monitor trending topics and hashtags around your brand, and surface the influencers and accounts driving the conversation - so you can join in or pursue collaborations at the right moment.

Will you catch mentions that don’t tag our brand?

Yes - that’s the point. We catch untagged conversations across social and the web, not just posts that @-mention you, so you capture the full picture of what’s being said.

How is Brand Listening different from Reputation management?

Reputation manages reviews and messages you can reply to directly. Brand Listening widens the lens to every mention and conversation about your brand - tagged or not, anywhere online - so you hear the whole market, not just your review inbox.

What reporting and insights do I get?

Sentiment and theme trends over time, share-of-voice dashboards, spike alerts and top mentions by brand, location and platform - feeding into the suite’s AI Reports for plain-language insight across your estate.

Brand listening

Hear everything. Miss nothing.

See how Brand Listening captures every mention and surfaces sentiment across your locations in real time.