Our Story

Social Places was founded in 2015, initially starting as a digital marketing agency. Our founders quickly identified a gap in the market for software that could perform local marketing functions at scale for franchise brands, and soon after, the start of something special began.
Nine years later in 2024, our mission remains clear and ambitious: to redefine how franchises and multi-location brands connect with local communities through innovative tech solutions.
At the heart of our approach is a dynamic and user-friendly dashboard, designed to bridge the digital and physical gap for businesses and customers alike. Our innovative product suites and workflows span across listings, reputation, social, ads, and bookings.
Social Places' passion and commitment to innovation is evident in our 97% renewal rate with over 23,000 locations across 40 countries. Our software empowers customers to focus on meaningful customer interactions, enhance operational efficiencies, and boost marketing efforts at a local level.
At Social Places, we bring together global technology and local businesses.
A leading local marketing agency for companies with multiple locations
Our Awards
Our Values
Progressive
It’s a state of mind
Innovative
Finding new ways to connect the dots
Agile
The drive to rethink, react and reinvent
Fearless
We’ve got this
Empowering
Autonomy & Self Determination
Be Human
We’re in this together
Team

Ryan Haworth
Chief Executive Officer

Ashleigh Wainstein
Accounts Director / Co-founder

Quinton McHaffie
Sales Director / Co-founder

Tracey Wainstein
HR Director

Kayla Murray
Ops Manager

Orestes Sebele
Chief Technical Officer

Kerryn Stroppiana
Media Manager

Rose Kombora
Financial Manager

Alannah Randall
Key Account Manager

Mieke Rogotta
Senior Account Manager

Monya Miller
Accounts Executive

Cindy Thompson
Accounts Executive

Caitlin Harvey
Accounts Manager

Paula Silva
Accounts Manager Operations Specialist

Jenna Hayhow
Accounts Manager

Yolanda Mtshaulana
Accounts Executive

Anathi Kobese
Accounts Executive

Ashlyn Caveney
Accounts Manager

Jade Wheelock
Onboarding Manager

Ross Smit
Sales Executive

Chris Riordan
Digital Leads Generation Specialist

Daiyaan Desai
Sales Operation Co-Ordinator