Imagine searching for a local business like a vet, plumber or even a restaurant, and without picking up the phone, you already have answers about pricing and availability. Google Search’s new AI-powered calling feature makes that happen by contacting businesses on your behalf and delivering the info straight to you.

How will this work?

• When you search for a service, you may see an option like “Have AI check pricing.”
• Fill in quick details such as what you need, your preferences, and how you’d like updates (SMS or email).
• Google’s AI then calls relevant businesses, gathers their responses, and summarises the information for you.
• The AI always identifies itself during calls, and businesses can opt out at any time via their Business Profile or by request.

This feature will not only save you time but will also help businesses capture leads faster by sharing accurate details quickly. It will also encourage businesses to keep their Google profiles updated for maximum visibility , and it is a great new way to connect with new potential customers.

Available in South Africa soon.