Our 2024 Digital Marketing & Customer Experience Survey tackles the key questions: How do consumers discover and engage with business reviews? Which review elements hold the most weight, and how do online reviews stack up against personal recommendations?
Below are some of the key findings you can expect from the survey.
The Survey reveals a clear dominance of Google Maps as the preferred navigational app.
Users predominantly rely on Google (67.9%) for the most up-to-date information about businesses.
More than half (64%) of respondents expect a business to have at least a 4-star rating before using them.
Local experiences are often the building blocks of a brand’s overall reputation. Ensure your local presence reflects your brand’s core values and contributes to a positive, unified image across all channels.