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Why the customer review is so important for your small business

Why the customer review is so important for your small business

Ever wanted to leave an online review on a business you recently used but hesitated? Well, this survey reveals just how valuable your opinion is. The annual online review survey results, released on Thursday by marketing technology firm Social Places, uncovered that...

Key findings from the SA Annual Online Review Survey 2020

Key findings from the SA Annual Online Review Survey 2020

Social Places has released its first Annual Online Review Survey results, which show that South African consumers are well up to speed with their international counterparts regarding online reviews and local messaging. The report underscores how increasingly important...

How AI is helping brands manage their online reputation

How AI is helping brands manage their online reputation

The use of artificial intelligence (AI) and machine learning is on the rise, but it's important to know which reputation management processes should and shouldn't be automated. AI, using natural language processing (NLP) models, allows computers to understand and...

Prepare for Seven Digital Marketing Megatrends in 2020

Prepare for Seven Digital Marketing Megatrends in 2020

New tech tools take hold and consumer behaviour moves ever faster towards instant communication and results. Ashleigh Wainstein, director of martech firm, Social Places, says seven key trends will define digital marketing in 2020: 1. Data visualisation will become...

How online reviews are shaping buyer decision-making

How online reviews are shaping buyer decision-making

An effective strategy for responding to online reviews is good for business and can help companies enhance their reputation and improve operations. Consumers are increasingly using online reviews as their primary source of recommendations for goods and services....

Fast-growing SA martech firm eyes further international expansion

Fast-growing SA martech firm eyes further international expansion

Increased demand for data-driven location-based marketing spurs triple-digit growth for Social Places, a self-funded SA martech success story. Marketers are under increased pressure to drive business growth, particularly in a challenging economic environment – it’s...

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