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Essential Marketing during COVID-19

Essential Marketing during COVID-19

Since the outbreak of Covid-19 and the introduction of lockdown, only essential businesses have been able to operate under certain guidelines and only at certain times. With this in mind and new industries now able to open up, large-scale advertising is not as...

Why the customer review is so important for your small business

Why the customer review is so important for your small business

Ever wanted to leave an online review on a business you recently used but hesitated? Well, this survey reveals just how valuable your opinion is. The annual online review survey results, released on Thursday by marketing technology firm Social Places, uncovered that...

Key findings from the SA Annual Online Review Survey 2020

Key findings from the SA Annual Online Review Survey 2020

Social Places has released its first Annual Online Review Survey results, which show that South African consumers are well up to speed with their international counterparts regarding online reviews and local messaging. The report underscores how increasingly important...

How AI is helping brands manage their online reputation

How AI is helping brands manage their online reputation

The use of artificial intelligence (AI) and machine learning is on the rise, but it's important to know which reputation management processes should and shouldn't be automated. AI, using natural language processing (NLP) models, allows computers to understand and...

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